Vegetables

Arizona Resources

Colorado Resources

New Mexico Resources

Utah Resources

Regional Resources

Organizations Involved in Small Scale Vegetable Marketing

Direct Marketing Vegetables

Funding Resources

*Each resource within the Four Corners region will be marked with an asterisk

See also:

Four Corners Marketing Programs & Services listings of regional resources applicable to a variety of topics.
Direct Marketing to Consumers for more marketing resources for selling directly to customers.

Arizona Resources

*Fresh, Local & Sustainable Foods of Canyon Country

The Center for Sustainable Environments of the Northern Arizona University has published the fourth edition of a sustainable foods directory for Canyon Country, otherwise known as the Colorado Plateau or Four Corners region. The directory includes a listing of restaurants that serve local agricultural products.

http://www.environment.nau.edu/Publications/FoodDirectory/Localfoodsdirectory.pdf

*Northern Arizona University: Center for Sustainable Environments: Sustainable Agriculture and Food Research

The Center for Sustainable Environments is currently involved in several projects focused on sustainable agriculture and promoting local food security.

http://home.nau.edu/environment/food.asp

*Production of Fresh Fruits and Vegetables as it Relates to Direct Marketing

This publication from the University of Arizona helps the grower evaluate appropriate production questions as they relate to marketing. Some of the topics covered in the article include what type of product to grow, volume of crop for profitability and labor issues.

http://ag.arizona.edu/arec/pubs/dmkt/ProductionFresh.pdf

*Should I Grow Fruits and Vegetables? Roadside Stands

The purpose of this fact sheet is to discuss the important establishment factors for a roadside stand. Some of the areas to be considered are producers and consumers’ use of the market, location needs, display characteristics, and legal considerations.

http://ag.arizona.edu/arec/pubs/dmkt/Should-RoadsideStands.pdf

*Specialty Crop Block Grant Program: AZ Department of Agriculture

The purpose of this program is to promote the increased consumption of fruits, vegetables, and nuts and to enhance the competitiveness of specialty crops in Arizona. For purposes of the program, specialty crops are defined as fruits and vegetables, tree nuts, dried fruits, and nursery crops

http://www.azda.gov/Main/scbgp07grantmanual.pdf

*The University of Arizona Cooperative Extension: Vegetable Resources

This resource website of the Arizona Cooperative Extension includes information about crop budgets, pests, diseases, and production methods.

http://ag.arizona.edu/crops/vegetables/

Colorado Resources

*CO Department of Agriculture: Vegetables Contacts

This list was developed to help you contact people who can answer your questions regarding Colorado’s vegetable industry. Please call any of the following organizations or the Colorado Markets Division for assistance.

http://www.colorado.gov/cs/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3D389%2F14%2FVegetable.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=1167363902362&ssbinary=true

*Colorado Organic Producers Association
Provides education, information, and networking services to promote and facilitate the production, distribution, and consumption of Colorado organic food products. COPA members represent all segments of agriculture-production, processing, wholesale, retail, and consumer.

http://www.organiccolorado.org/

* 2008 Colorado Farm Fresh Directory

The 2008 Farm Fresh Directory is now being compiled. Forms to be listed in the directory are available on the main page of: www.coloradoagriculture.com. The link below will take you to the 2007 directory. The farm and farmers' markets in the directory feature the highest quality, Colorado-grown produce. Inside you will also find information about county fairs, agricultural festivals, extension offices as well as a crop calendar.

http://www.colorado.gov/cs/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3D743%2F501%2FFarmFreshforweb.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=1191378605612&ssbinary=true

*Marketing Your Farm or Ranch

This is a brief publication that discusses effective agricultural marketing approaches.

http://www.ext.colostate.edu/pubs/farmmgt/03763.html

*Sustainable Agriculture in Colorado
A new website developed by Colorado State University focusing on sustainable agriculture and the ways its can help improve Colorado's economy, communities, and livelihoods.

http://www.coopext.colostate.edu/sustag/

New Mexico Resources

*New Mexico Retail Green Chile Program

The "Get Your Fix" Green Chile Promotion has grown into the largest promotion program in the history of NMDA. The number of participating retail stores has increased from 460 in 2004 to 1,850 in 2006. The stores are located in 9 states throughout the country. Retail sales for 2006 are estimated at $23 million.

http://nmdaweb.nmsu.edu/marketing-and-economic-development/New%20Mexico%20Chile%20Promotion.html

*New Mexico: Taste the Tradition Program

The NEW MEXICO—Taste the Tradition® and NEW MEXICO—Grown with Tradition® Logo Program was developed by NMDA in 2000 in efforts to help identify and promote all New Mexico agricultural products (food, fiber, wine, produce, nuts, nursery products, and livestock) through the use of one, easily recognizable logo.

http://nmdaweb.nmsu.edu/marketing-and-economic-development/New%20Mexico%20Taste%20the%20Tradition%20and%20New%20Mexico%20Grown%20with%20Tradition.html

Utah Resources

*Vegetable Crop Production Newsletters: The Utah Diversified Agriculture Consortium

The Diversified Agriculture Consortium is designed to provide producers important tools to aid in successful operation of their ventures. This link will take you to a list of vegetable crop production newsletters.

http://www.diverseag.org/htm/toolbox/production

Regional Resources

Diversified Agriculture Consortium: Marketing Resources

This website has several articles on various aspects of marketing including; competitive analysis, market potential, pricing, and value-added agricultural products.

http://www.diverseag.org/htm/toolbox/marketing

Fresh, Organic and Native Foods of the Four Corners: A Directory of Eco-Regional Food Sustainability

Over 150 local food growers, ranchers, and organizations from the Four Corners region are listed in Fresh, Organic and Native Foods of the Four Corners: A Directory of Eco-Regional Food Sustainability. This guide highlights vegetable growers in the four corners.

http://www.environment.nau.edu/food/FoodDirectory/Select.asp

Organizations Involved in Small Scale Vegetable Marketing

Agricultural Marketing Service of the USDA: Fruit & Vegetable Marketing

This website has information about the programs and publications related to vegetable marketing of the AMS.

http://www.ams.usda.gov/fv/

Direct Marketing Vegetables

Agricultural Marketing Resource Center: Vegetables

This list contains marketing information for specific vegetables.

http://www.agmrc.org/agmrc/commodity/vegetables/

Direct Marketing of Farm Produce and Home Goods

This publication from the University of Wisconsin has several creative recommendations for direct marketing vegetables.

http://learningstore.uwex.edu/pdf/A3602.PDF

Fruit and Vegetable Marketing for Small Scale and Part Time Growers

Helps growers identify markets and market demands for fruits and vegetables.

http://agalternatives.aers.psu.edu/farmmanagement/fruit_veggie/MarketingFruitAndVeggie.pdf

Keys to Success in Value-Added Agriculture

This publication presents, largely in the farmers' own words, important lessons they learned in adding value to their farm products and marketing directly to consumers. The keys to their success in value-added agriculture include high quality, good record-keeping, planning and evaluation, perseverance, focus, and building long-term relationships with customers.

http://attra.ncat.org/attra-pub/summaries/keystosuccess.html

Marketing Alternatives for Specialty Produce

Topics covered in this publication include identifying potential markets, meeting the needs of the market, transportation options, selling methods, and evaluating risks and potential returns.

http://extension.oregonstate.edu/catalog/pdf/pnw/pnw241.pdf

*Marketing Your Farm or Ranch

This is a brief publication that discusses effective agricultural marketing approaches.

http://www.ext.colostate.edu/pubs/farmmgt/03763.html

National Agricultural Library: Vegetable and Mushroom Resources

This list compiled by the National Agricultural Library has articles on various aspects of vegetable production and marketing.

http://afsic.nal.usda.gov/nal_display/index.php?info_center=2&tax_level=3&tax_subject=298&topic_id=1424&level3_id=5934&level4_id=0&level5_id=0&placement_default=0&test