Herbs

Arizona Resources

Organizations Involved in Small Scale Herb Marketing

Direct Marketing Herbs

Funding Resources

*Each resource within the Four Corners region will be marked with an asterisk

See also:

Four Corners Marketing Programs & Services listings of regional resources applicable to a variety of topics.
Direct Marketing to Consumers for more marketing resources for selling directly to customers.

Arizona Resources

*Fair Trade Sonoran Oregano from the Seri Indians

Fair trade Sonoran oregano, grown and harvested by the Seri Indians, is being pilot-marketed through a project coordinated by the Center for Sustainable Environments at Northern Arizona University, and supported by the Overbrook Foundation, a leading contributor to community-based biodiversity conservation in Latin America.

http://home.nau.edu/environment/seri_oregano.asp

*Southwest School of Botanical Medicine

This website includes a large collection of materials compiled by school director, Michael Moore, including instructional materials, plant images and many historic documents available in full-text online such as Fenner's Complete Formulary and Handbook (1888) and The Dispensatory of the USA, 20th Edition (1918).

http://www.swsbm.com/HOMEPAGE/HomePage.html

Organizations Involved in Small Scale Herb Marketing

Herb World: Herbal Business Tools

Herb World is an information service that provides listings of herb producers throughout the US. The website also has herbal marketing information.

http://www.herbworld.com/

*Southwest School of Botanical Medicine

http://www.swsbm.com/HOMEPAGE/HomePage.html

Direct Marketing Herbs

Growing Herbs

This list has been compiled by the National Agricultural Library as a resource for growing herbs both commercially and for home use.

http://www.nal.usda.gov/ref/herbs.html

Herb Production in Organic Systems

The emphasis of this publication is on research into organic herb production in the U.S. and implications for herb production under the National Organic Program regulations. There is a section of this ATTRA publication devoted to the marketing of organic herbal products.

http://attra.ncat.org/attra-pub/PDF/om-herb.pdf

Keys to Success in Value-Added Agriculture

This publication presents, largely in the farmers' own words, important lessons they learned in adding value to their farm products and marketing directly to consumers. The keys to their success in value-added agriculture include high quality, good record-keeping, planning and evaluation, perseverance, focus, and building long-term relationships with customers.

http://attra.ncat.org/attra-pub/summaries/keystosuccess.html

Ginseng, Goldenseal and Other Native Roots

This ATTRA publication discusses production and marketing of ginseng and panax relatives, goldenseal, blue and black cohosh

http://attra.ncat.org/attra-pub/summaries/ginsgold.html

Lavender Production, Products, Markets and Entertainment Farms

This publication is intended for a beginning lavender grower with some horticultural experience. The publication discusses geographic and climatic considerations for lavender, soil preparation and cultivation techniques, lavender propagation materials, and field production.

http://attra.ncat.org/attra-pub/summaries/lavender.html

Marketing Herbs

This publication asks critical marketing questions to help start an herbal business. Some of the key questions asked are; “what is your market?” and “how much will your consumers buy and pay?”

http://www.aces.edu/pubs/docs/A/ANR-1036/ANR-1036.pdf

Richters Commercial Herb Growing Books

This is a comprehensive list of resource books to help start an herbal business, learn about herbal processing and various herbal production methods. Transcripts from past Richters Commercial Herb Growing Conferences are also for sale.

http://www.herbs.com/newdisplay.cgi?page=Growers/GrowerBooks.html&cart_id=56202.677

Funding Resources

Please see:

Financing for general resources to help fund agricultural marketing ventures.