Fruit

 

 

Arizona Resources

Colorado Resources

New Mexico Resources

Utah Resources

Regional Resources

Organizations Involved in Small Scale Fruit Marketing

Direct Marketing Fruit

Case Studies and Success Stories

Funding Resources

 

*Each resource within the Four Corners region will be marked with an asterisk

 

See also:

 

 

Arizona Resources

 

*Arizona Crop Budgets

http://ag.arizona.edu/arec/ext/budgets/counties.html

 

*Production of Fresh Fruits and Vegetables as it Relates to Direct Marketing

This publication from the University of Arizona helps the grower evaluate appropriate production questions as they relate to marketing. Some of the topics covered in the article include what type of product to grow, volume of crop for profitability and labor issues.

http://ag.arizona.edu/arec/pubs/dmkt/ProductionFresh.pdf

 

*Should I Grow Fruits and Vegetables? Roadside Stands

The purpose of this fact sheet is to discuss the important establishment factors for a roadside stand. Some of the areas to be considered are producers and consumers’ use of the market, location needs, display characteristics, and legal considerations.

http://ag.arizona.edu/arec/pubs/dmkt/Should-RoadsideStands.pdf

 

*Specialty Crop Block Grant Program: AZ Department of Agriculture

The purpose of this program is to promote the increased consumption of fruits, vegetables, and nuts and to enhance the competitiveness of specialty crops in Arizona. For purposes of the program, specialty crops are defined as fruits and vegetables, tree nuts, dried fruits, and nursery crops

http://www.azda.gov/Main/scbgp07grantmanual.pdf

 

*The University of Arizona Cooperative Extension: Citrus Resources

This resource website of the Arizona Cooperative Extension includes information about crop budgets, pests, diseases, and production methods.

http://ag.arizona.edu/crops/citrus/citrus.php

 

Colorado Resources

 

*CO Department of Agriculture: Fruit Contacts

This list was developed to provide contacts who can answer your questions regarding Colorado’s fruit industry. Please call any of the following organizations or the Colorado Markets Division for assistance.

http://www.colorado.gov/cs/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3D1016%2F736%2FFruit.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=1167363902334&ssbinary=true

 

* 2008 Colorado Farm Fresh Directory

The 2008 Farm Fresh Directory is now being compiled. Forms to be listed in the directory are available on the main page of: www.coloradoagriculture.com. The link below will take you to the 2007 directory. The farm and farmers' markets in the directory feature the highest quality, Colorado-grown produce. Inside you will also find information about county fairs, agricultural festivals, extension offices as well as a crop calendar.

http://www.colorado.gov/cs/Satellite?blobcol=urldata&blobheader=application%2Fpdf&blobheadername1=Content-Disposition&blobheadername2=MDT-Type&blobheadervalue1=inline%3B+filename%3D743%2F501%2FFarmFreshforweb.pdf&blobheadervalue2=abinary%3B+charset%3DUTF-8&blobkey=id&blobtable=MungoBlobs&blobwhere=1191378605612&ssbinary=true

 

New Mexico Resources

 

*New Mexico: Taste the Tradition Program

The NEW MEXICO—Taste the Tradition® and NEW MEXICO—Grown with Tradition® Logo Program was developed by NMDA in 2000 in efforts to help identify and promote all New Mexico agricultural products (food, fiber, wine, produce, nuts, nursery products, and livestock) through the use of one, easily recognizable logo.

http://nmdaweb.nmsu.edu/marketing-and-economic-development/New%20Mexico%20Taste%20the%20Tradition%20and%20New%20Mexico%20Grown%20with%20Tradition.html

 

Utah Resources

 

*Diversified Agriculture Consortium: Marketing Resources

This website has several articles on various aspects of marketing including; competitive analysis, market potential, pricing, and value-added agricultural products. The Diversified Agriculture Consortium is based in Utah.

http://www.diverseag.org/htm/toolbox/marketing

 

Regional Resources

 

*Diversified Agriculture Consortium: Marketing Resources

This website has several articles on various aspects of marketing including; competitive analysis, market potential, pricing, and value-added agricultural products.

http://www.diverseag.org/htm/toolbox/marketing

 

*Fresh, Organic and Native Foods of the Four Corners: A Directory of Eco-Regional Food Sustainability

Over 150 local food growers, ranchers, and organizations from the Four Corners region are listed in Fresh, Organic and Native Foods of the Four Corners: A Directory of Eco-Regional Food Sustainability. This guide highlights fruit growers in the four corners.

http://www.environment.nau.edu/food/FoodDirectory/Select.asp

 

Organizations Involved in Small Scale Vegetable Marketing

 

Agricultural Marketing Service of the USDA: Fruit & Vegetable Marketing

This website has information about the programs and publications related to vegetable marketing of the AMS.

http://www.ams.usda.gov/fv/

 

Direct Marketing Fruit

 

Agricultural Marketing Resource Center: Fruit

This list contains marketing information for specific types of fruit.

http://www.agmrc.org/agmrc/commodity/fruits/

 

Fruit and Vegetable Marketing for Small Scale and Part Time Growers

Helps growers identify markets and market demands for fruits and vegetables.

http://agalternatives.aers.psu.edu/farmmanagement/fruit_veggie/MarketingFruitAndVeggie.pdf

 

Growing For Market

Growing for Market is a monthly magazine about small-scale farming, sustainable agriculture and farm direct marketing. It covers farmers markets, farm stands, Community Supported Agriculture, and selling locally to restaurants, supermarkets, natural food stores and florists.

http://www.growingformarket.com/

 

Keys to Success in Value-Added Agriculture

This publication presents, largely in the farmers' own words, important lessons they learned in adding value to their farm products and marketing directly to consumers. The keys to their success in value-added agriculture include high quality, good record-keeping, planning and evaluation, perseverance, focus, and building long-term relationships with customers.

http://attra.ncat.org/attra-pub/summaries/keystosuccess.html

 

Marketing Alternatives for Specialty Produce

Topics covered in this publication include identifying potential markets, meeting the needs of the market, transportation options, selling methods, and evaluating risks and potential returns.

http://extension.oregonstate.edu/catalog/pdf/pnw/pnw241.pdf

 

*Marketing Your Farm or Ranch

This is a brief publication that discusses effective agricultural marketing approaches.

http://www.ext.colostate.edu/pubs/farmmgt/03763.html

 

National Agricultural Library: Fruits and Nuts

This list compiled by the National Agricultural Library has articles on various aspects of vegetable production and marketing.

http://afsic.nal.usda.gov/nal_display/index.php?info_center=2&tax_level=3&tax_subject=298&topic_id=1424&level3_id=5932&level4_id=0&level5_id=0&placement_default=0&test

 

*Production of Fresh Fruits and Vegetables as it Relates to Direct Marketing

This publication from the University of Arizona helps the grower evaluate appropriate production questions as they relate to marketing. Some of the topics covered in the article include what type of product to grow, volume of crop for profitability and labor issues.

http://ag.arizona.edu/arec/pubs/dmkt/ProductionFresh.pdf

 

*Should I Grow Fruits and Vegetables? Roadside Stands

The purpose of this fact sheet is to discuss the important establishment factors for a roadside stand. Some of the areas to be considered are producers and consumers’ use of the market, location needs, display characteristics, and legal considerations.

http://ag.arizona.edu/arec/pubs/dmkt/Should-RoadsideStands.pdf

 

Case Studies and Success Stories

 

Geyers’ Specialty is Marketing Small Fruits

Westmoreland’s success hinges on a five point marketing plan that includes wholesale, U-pick, municipal farmers’ markets, an on-farm retail market, and a mail order business.

http://ag.arizona.edu/arec/pubs/dmkt/GeyerFruits.pdf

 

*Western Profiles of Innovative Agricultural Marketing: Examples from Direct Farm Marketing and Agri-Tourism Enterprises

This publication is intended to help producers identify avenues for providing more value to consumers at the farm or ranch level.

http://cals.arizona.edu/AREC/wemc/westernprofiles.html

 

Funding Resources

 

*Specialty Crop Block Grant Program: AZ Department of Agriculture

The purpose of this program is to promote the increased consumption of fruits, vegetables, and nuts and to enhance the competitiveness of specialty crops in Arizona. For purposes of the program, specialty crops are defined as fruits and vegetables, tree nuts, dried fruits, and nursery crops

http://www.azda.gov/Main/scbgp07grantmanual.pdf

 

See also:

  • Financing for general resources to help fund agricultural marketing ventures.