Direct Marketing to
Consumers
*Each
resource within the
See
also:
*Canyon Country Fresh
Since 2000, the Center for Sustainable Environments has
been working with local farmers, ranchers, markets, and restaurants to promote
local food production and use. Recently, with the addition of a USDA grant for
local marketing initiatives, CSE has begun to implement strategic marketing
practices to help promote local farm products, from a food directory to
development of links between farmers and restaurants.
http://home.nau.edu/environment/canyon_country.asp
*Direct Farm Marketing Options
Market
advantages and disadvantages to some of the more common direct farm marketing
methods are discussed in this article.
http://ag.arizona.edu/arec/pubs/dmkt/DirectFarm.pdf
*Fresh, Local & Sustainable Foods of Canyon
Country
The
Center for Sustainable Environments of the
http://www.environment.nau.edu/Publications/FoodDirectory/Localfoodsdirectory.pdf
Colorado
Department of Agriculture: Division of Markets
The
Division of Markets helps
*Colorado
Organic Producers Association
Provides education, information, and networking services to promote and
facilitate the production, distribution, and consumption of
*Sustainable
Agriculture in
A new website developed by
http://www.coopext.colostate.edu/sustag/
*
This
guide is designed to help you explore which markets might work best for you and
give you some ideas about how to access those markets. Marketing topics include
Farmers’ Markets, CSAs, Selling to Retail Outlets, Selling to Restaurants, and
Selling to Wholesalers.
http://nmocc.state.nm.us/pdf/MarketManual.pdf
*State Agricultural Marketing Profile:
The Agricultural Marketing Service of the USDA has
profiled the state of
http://www.ams.usda.gov/statesummaries/UT/UThome.htm
*The Farm Directory
The
Farm Directory was designed so that
producers can easily list the availability of their farm products and events by
season into a searchable database. This is a resource for the four corners
states.
Appropriate Technology Transfer to Rural Areas
(ATTRA)
ATTRA is a service of the USDA that provides
business and marketing information for small scale and diversified farmers.
Local Harvest
Local Harvest has complete listings of farmers’
markets, CSAs, small farms, and restaurants and grocery stores that sell local
foods throughout the
USDA Farmer Direct Marketing Page
The Agricultural Marketing Service of the USDA has
a webpage with resources for agricultural direct marketing. Resources include
state marketing profiles, direct marketing resources by state, and marketing
publications.
Direct Farm Marketing Example: Preparing a Business
Plan: A Guide for Agricultural Producers
This resource guide covers how to develop
marketing, financial and production plans.
http://www.agf.gov.bc.ca/busmgmt/bus_guides/direct_guide.htm
Marketing Local Food
This publication introduces the basics
of different marketing systems, suggests resources and includes profiles of
farmers who are selling farm products directly to consumers via farmers'
markets, roadside stands, CSAs, on-farm stores; as well as information and
profiles about selling indirectly via retail food establishments or food
services.
http://www.misa.umn.edu/Marketing_Local_Food2
*Direct Farm Marketing and Tourism Handbook
A publication put out by the
http://cals.arizona.edu/arec/pubs/dmkt/dmkt.html
Direct Marketing a Food Product Involves at Least 7
Basic Work Roles
This article by the
http://www.extension.umn.edu/extensionnews/2001/DirectMarketingAFoodProduct.html
*The Direct Marketing Resource Notebook
This notebook contains information about direct
marketing topics. The book contains general information, case studies,
regulations, and resources.
http://wsare.usu.edu/pub/index.cfm?sub=mktdetails&id=23
Farmer Direct Marketing
This resource website has been developed by the
Agricultural Marketing Service of the USDA. The site includes information about
direct marketing publications, a farmers’ market directory, and state marketing
profiles.
Marketing Local Foods
This
book is partly stories about farmers, partly the condensed wisdom of farmers
and their advisors, partly hard-to-find information about food marketing
issues, and partly cheerleading for local food systems.
http://www.misa.umn.edu/vd/publications/marketing_local_food.pdf
Marketing Strategies for Farmers and Ranchers
This is a publication of the USDA Sustainable
Agriculture Research and Education program, highlighting various creative
marketing strategies for small scale farmers.
http://www.sare.org/publications/marketing/marketing.pdf
*Marketing Your Farm or Ranch
This is a brief publication that discusses
effective agricultural marketing approaches.
http://www.ext.colostate.edu/pubs/farmmgt/03763.html
Small Farm Today
This is a bi-monthly how-to magazine of alternative
and traditional crops, livestock and direct marketing.
http://www.smallfarmtoday.com/
USDA Farmer Direct Marketing Page
The Agricultural Marketing Service of the USDA has
a webpage with resources for agricultural direct marketing. Resources include
state marketing profiles, direct marketing resources by state, and marketing
publications.
Farmers’ Markets Rules, Regulations and
Opportunities
This publication, by the
http://www.nyfarmersmarket.com/pdf_files/fmruleregs.pdf
The Handbook of Regulations for Direct Farm
Marketing: The Green Book
While this handbook focuses mainly on regulations of
http://smallfarms.wsu.edu/wsu_pdfs/056-Greenbook-web.pdf
Understanding Farmers’ Markets Rules
This article published by the Farmers Legal Action
Group, Inc .is intended to help farmers understand their responsibilities and
rights as vendors at a farmers’ market.
http://www.ams.usda.gov/tmd/MSB/PDFpubList/Understanding_Farmers_Market_Rules.pdf
Attracting Consumers with Locally Grown Products
This
report summarizes the initial findings of a survey of 500 households in the
states of
http://www.foodmap.unl.edu/report_files/Locally_Grown_Consumer_Survey_Report.pdf
The Californian Agricultural Direct Marketing Study
This
survey report provides key information on how direct marketing has been
creating opportunities for small farmers, while constructing an accurate
profile of those who engage in the practice.
http://www.ams.usda.gov/tmd/MSB/PDFpubList/CIRSDMReport.pdf
Direct Marketing Today: Challenges and
Opportunities
This
report conducted by the USDA Agricultural Marketing Service looks at the unique
challenges of direct marketing. A goal of this research is to develop an
effective programmatic strategy for USDA-AMS that reflects the needs of the
direct marketing community, promotes direct marketing alternatives, and
improves market access for small farmers.
http://www.ams.usda.gov/tmd/MSB/PDFpubList/directmarketingtoday.pdf
Please
see: