Pricing Resources

 

 

Product Pricing Guides

 

*Each resource within the Four Corners region will be marked with an asterisk

 

See also:

 

 

Product Pricing Guides

 

Agricultural Marketing Resource Center: Pricing Links

This is a very extensive list of links put together by the AMRC that relate to pricing.

http://www.agmrc.org/agmrc/business/operatingbusiness/pricing.htm#pricingstrategies

 

Market Analysis and Pricing

This article from the University of Arizona specifically addresses price setting strategies for direct marketers.

http://ag.arizona.edu/arec/pubs/dmkt/Pricingfinal.pdf

 

Packaging and Pricing Your Product

This guide from the Business Owners Toolkit discusses packaging and pricing. Packaging and pricing represent a very concrete way to communicate with your target market and express the positioning of your business.

http://www.toolkit.com/small_business_guide/sbg.aspx?nid=P03_5000

 

Produce Profitability Calendar: Users Manual

The Produce Profitability Calculator developed by the Iowa State University Hotel, Restaurant, and Institution Management Extension program is to help produce growers look at their options when planning production for the coming year. The calculator can compare two production scenarios at one time and any number of variables: current and expanded production levels, increased acreage in produce, existing and modified marketing plans, or changes in pricing structures.

http://www.leopold.iastate.edu/research/marketing_files/profitability_0108.pdf

 

Pricing Horticulture Products

To find the right price for your horticulture product you need to strike a balance between product costs, the attitude of your target customer and the competition. Horticulture products include bedding plants, fresh fruits and vegetables, fresh-cut flowers and culinary herbs.

http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex918

 

Pricing Your Product

This guide from the Business Owners Toolkit walks you through the evaluation process to determine prices for your products.

http://www.toolkit.com/small_business_guide/sbg.aspx?nid=P03_5200

 

Setting Your Price

This article from the Agricultural Marketing Resource Center discusses how to navigate the process of setting a price for agricultural goods. The article explains various pricing methods that base prices off of cost of production, perceived buyer value, and competitor’s prices.

http://www.agmrc.org/agmrc/business/operatingbusiness/selectingappropriate+pricingstrategy.htm

 

Small Business Notes: Pricing a Product or Service

There are many approaches to pricing, some scientific, some not. Here is one framework for making pricing decisions that takes into account your costs, the effects of competition and the customer's perception of value.

http://www.smallbusinessnotes.com/operating/marketing/pricing.html