Make sure to check out the links on the General Resources - Market Development page, starting with your state's agricultural resources.


Arizona Resources

Market Analysis and Pricing

This article from the University of Arizona specifically addresses price setting strategies for direct marketers.



Other Resources

Produce Profitability Calculator: Users Manual

The Produce Profitability Calculator developed by the Iowa State University Hotel, Restaurant, and Institution Management Extension program is to help produce growers look at their options when planning production for the coming year. The calculator can compare two production scenarios at one time and any number of variables: current and expanded production levels, increased acreage in produce, existing and modified marketing plans, or changes in pricing structures.


Setting Your Price

This article from the Agricultural Marketing Resource Center discusses how to navigate the process of setting a price for agricultural goods. The article explains various pricing methods that base prices off of cost of production, perceived buyer value, and competitor's prices.