Make sure to check out the links on the General Resources - Marketing Specific Products page, starting with your state's agricultural resources.


Arizona Resources

Arizona Ranchers' Management Guide
University of Arizona, 2001.
This guide contains extension-developed information on a wide range of issues related to Arizona ranch management, including information on production, policy, and economic issues.


Dine' be' Iiná, Inc. (The Navajo Lifeway)
DBI is dedicated to conserving the traditional Navajo Churro Sheep breed as well as to educate the community and the public about the importance of Navajo Sheep Culture and spirituality.



New Mexico Resources

New Mexico Beef Quality Assurance Program
The objective of the New Mexico Beef Quality Assurance Program is to train New Mexico cattle producers (both beef and dairy) in the fundamentals of producing safe and wholesome beef products. The program provides the training steps necessary for producers to become "Trained" and "Certified" New Mexico BQA Producers.


Slow Food: Ark of Taste: Navajo-Churro Sheep of NM
The Ark of Taste aims to rediscover, catalog, describe and publicize forgotten flavors. The Navajo-Churro is considered endangered by the American Livestock Breeds Conservancy. Only 2000 sheep are now registered with the Navajo-Churro Sheep Association. The Navajo-Churro sheep is a part of the Slow Food's "Ark of Taste" project.



Other Resources

American Livestock Breeds Conservancy
The American Livestock Breeds Conservancy is a nonprofit membership organization working to protect over 150 breeds of livestock and poultry from extinction. Included are asses, cattle, goats, horses, sheep, pigs, rabbits, chickens, ducks, geese, and turkeys. Founded in 1977, the American Livestock Breeds Conservancy is the pioneer organization in the U.S. working to conserve historic breeds and genetic diversity in livestock.


ATTRA Livestock Publications
The resources offered here deal with sustainable livestock production literally from the ground up. Pasture management, feeds and forages are covered by several publications, while others address care and management for specific animals and marketing of the products derived from them.


How to Direct Market Your Beef
"How to Direct Market Your Beef" portrays how one couple used their family's ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.