Customer Service

Make sure to check out the links on the General Resources - Market Development page, starting with your state's agricultural resources.

 

Agricultural Marketing Resource Center: Customers & Consumers

This resource from the AMRC lists several links to information about customer service.

http://www.agmrc.org/business_development/operating_a_business/marketing/customers_and_consumers.cfm

 

Customer Service- Free Management Library

Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service. This website has several resources for improved customer service.

http://www.managementhelp.org/customer/service.htm

 

Customer Service Training

This website offers training, DVD's and other resources to help deliver better customer service.

http://www.servicetraining.com/

 

The Customer Knows Best? Better Think Again

It's important to listen to what your customers say, but how you listen can make or break the success of new products. The following excerpt from Harvard Business Review describes a methodology for listening, and understanding the customer's desired outcome.

http://hbswk.hbs.edu/archive/2815.html

 

Want a Happy Customer? Coordinate Sales and Marketing

In today's hyper-competitive world, your sales and marketing functions must yoke together at every level—from the core central concepts of the strategy to the minute details of execution.

http://hbswk.hbs.edu/item/3154.html